I knew a ranch family in West Texas that bought a brand new Dodge truck, brought it home and proceeded to drive it straight out in the pasture and started throwing bowling ball size rock in the bed, no liner, nothing.
They drove and treated that truck like they stole it. The boys, big ol farm kids, would climb all over it, walk on the new hood crushing it in, jump up on the cab and crush it in and reach up and punch it back out while driving. When I'd say something they'd say. "It's a work truck."