Re: Explain this if you can
My first guess is you screwed the seating die too far down into the press, and the die made contact with the shoulder when seating and crushed the case. If so, I would unscrew your die about 6 or 7 turns, and check it on an empty case to make sure you are not making contact on the shoulder.
Next, If you are not making contact on the shoulder with the die, then you have something causing tension and not allowing the bullet to seat smoothly. An unchamfered case mounth can catch on the bottom of the bullet and stick in the neck and fold the shoulders. But my guess is the first option! Recheck your die, and let us know.