Re: Thinking about getting into reloading. total noob
Hornady dies are OK, as are the RCBS. If they are in your price range, my first choice would be Redding or Forster.
I think you can save quite a bit of money buying many of the parts for your gear separately, and in doing so end up with exactly what you want. Selling kits works better for the manufacturer, but if you hit sales, or even the for sale section here, and post a "reloading gear needed" you might save alot of money.
Using Lapua brass for 99% of the AR15 use is way overkill, and unnecessary. See if you can find a quantity of once fired GI brass all from the same lot that has already been decapped, trimmed, and had the primer pocket swaged. My guess is that you will end up with 3-5 GI cases for each Lapua case you would have bought at 80 cents apiece.
For powder, I would suggest a ball powder because it meters so easily. Powders like W748, TAC, XTerminator, H335(dirty), are all easy to meter. See which powder gives the most velocity with the lowest pressure. Most of the powder manufacturer sites have this data available in their reloading data section.
Amax bullets are fine, but so are Sierra, Nosler and Hornady. For 5.56 casual use, I base my choice on which one I can get the cheapest. Powder valley often has great prices, so shop around.
Most reloading supply sales outlets have loss leaders. By shopping around, you can often find out who has the best price on Sierra bullets, one kind of powder, and so on. Occasionally, manufacturers give large sales outlets a break on price, and the sales outlet uses that price break to get you to start buying. But remember to add in shipping costs. Sometimes it is cheaper to pay extra shipping to 2 or 3 outlets, other times, the shipping makes it more cost effective to pay a little more for one or the other components.
Look at various web sites for used reloading gear like presses, powder measures and so on to save money. Have a buddy get you started so you can lower your learning curve. If you don't know someone who reloads, almost any shooting match has someone local there who can help you get started.