Mission Ready Equipment is pleased to announce the acquisition of Grey Group
Training.
Mission Ready Equipment recognizes the strength of Grey Group Training’s brand and
sales model by committing to the company’s growth.
“Grey Group Training customers will be able to choose great products and training from
an expanded assortment of manufacturers and will have more depth of product on the
shelves for both the ecommerce store and the retail store,” says Mission Ready
Equipment President Jeff Smith.
Grey Group Training’s mission and identity will not change as they seek to grow their
retail and training operations by adding new storefronts and expanding their roster of
trainers as Mission Ready Equipment’s retail sales and training partner.
"Growing from one location to two locations is not twice as hard; it is ten times as hard,”
says Smith, "We are excited to be able to bring our experience in growing other retail
brands to Grey Group.”
The move continues Mission Ready Equipment's growth in the tactical marketplace while
allowing it to focus on its core mission as a premier wholesale, online and direct sales
supplier to military, federal, state and local government agencies.
In addition to retail, the acquisition adds Grey Group Training’s experience in firearms,
combatives and combat medicine education to the current capabilities at Mission Ready
Equipment.
Smith says “Eric Page will take over as Grey Group's Vice President to manage the
operation as they align with Mission Ready Equipment's growth objectives. Eric has
been a part of Grey Group from the beginning and is a key figure in it’s future”. Smith
added “Grey Group’s own Josh Burmeister worked with us through the acquisition
process and contributed to a smooth ownership transition. Josh will be leaving to pursue
other projects.”
"The Grey Group staff can’t express how excited we are about becoming part of the
Mission Ready family. With their help in logistics and support Grey Group can get to
what we do best, giving the best service and products to our Brothers and Sisters in harms
way," says Grey Group Training Vice President Eric Page.
Mission Ready Equipment was formed in 2010 by a group of dedicated individuals with
more than 28 years experience in equipping & instructing individuals and teams, whether
Armed Forces, Law Enforcement, Private Security or Fire and Rescue, in layered
clothing systems, footwear, packs, tents, sleeping systems, and climbing/high altitude
mountaineering equipment.
The acquisition closed February 14, 2013.
Training.
Mission Ready Equipment recognizes the strength of Grey Group Training’s brand and
sales model by committing to the company’s growth.
“Grey Group Training customers will be able to choose great products and training from
an expanded assortment of manufacturers and will have more depth of product on the
shelves for both the ecommerce store and the retail store,” says Mission Ready
Equipment President Jeff Smith.
Grey Group Training’s mission and identity will not change as they seek to grow their
retail and training operations by adding new storefronts and expanding their roster of
trainers as Mission Ready Equipment’s retail sales and training partner.
"Growing from one location to two locations is not twice as hard; it is ten times as hard,”
says Smith, "We are excited to be able to bring our experience in growing other retail
brands to Grey Group.”
The move continues Mission Ready Equipment's growth in the tactical marketplace while
allowing it to focus on its core mission as a premier wholesale, online and direct sales
supplier to military, federal, state and local government agencies.
In addition to retail, the acquisition adds Grey Group Training’s experience in firearms,
combatives and combat medicine education to the current capabilities at Mission Ready
Equipment.
Smith says “Eric Page will take over as Grey Group's Vice President to manage the
operation as they align with Mission Ready Equipment's growth objectives. Eric has
been a part of Grey Group from the beginning and is a key figure in it’s future”. Smith
added “Grey Group’s own Josh Burmeister worked with us through the acquisition
process and contributed to a smooth ownership transition. Josh will be leaving to pursue
other projects.”
"The Grey Group staff can’t express how excited we are about becoming part of the
Mission Ready family. With their help in logistics and support Grey Group can get to
what we do best, giving the best service and products to our Brothers and Sisters in harms
way," says Grey Group Training Vice President Eric Page.
Mission Ready Equipment was formed in 2010 by a group of dedicated individuals with
more than 28 years experience in equipping & instructing individuals and teams, whether
Armed Forces, Law Enforcement, Private Security or Fire and Rescue, in layered
clothing systems, footwear, packs, tents, sleeping systems, and climbing/high altitude
mountaineering equipment.
The acquisition closed February 14, 2013.
