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Rifle Scopes New optic announcement from major player

Come on man, hint on what size and niche it's gonna fill?

If your talking about the Nightcorce 2.5-10x42 your a day late. There are 2 threads on it already. Hopefully it's not and it's another new scope coming out.
 
Sweet, I'll hold you to it at 12:01

High end or low end scope?

Let's say high end is US Optics, S&B, NF and the low end is SWFA, Vortex, and Burris
 
can't you just tell us now, I have a flight to catch in the morning.
 
I would imagine the Non disclosure agreement is for 12:01 AM Eastern time. So we should see it in 34 minutes?????
 
I have been working on the press release, taking the data and pictures from multiple docs.
It is set to publish at 00:01 CST
I had a long mountain bike ride after working all day... this dude is crashing
 
Sweet, I'll hold you to it at 12:01

High end or low end scope?

Let's say high end is US Optics, S&B, NF and the low end is SWFA, Vortex, and Burris

wow I know what you mean by this because we wouldn't be that interested in what Nikon is putting out but its hard to believe that $1000-2500 is considered low end! I guess someday I'll get one of those money trees that you all have!
 
Your not talking about the tri power acog are yah?
 
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MSRP $2,270?!? I'll pass!!! And I'm with VJJ on the looks lol!
 
Function trumps form.

It's interesting. Does it perform well at 1x on close targets? Reticle visible in bright sun? If yes, may be a winner.
 
$2,270 MSRP, I believe they'll sell well. How to do it? Get a few of their dealers to post long reviews on how they are the greatest scope ever used, get a few reviewers to say the same. How: buy some ads. Have dealers announce, "We finally got a few more on the way, everyone we had from our first shipment was sold in 24hours, order now so you're not disappointed etc. Before long, a group of "I really wanted the best stuff" guys will start buying, and then the $2,270 MSRP won't seem out of line.