This is a pretty clear cut case of everything that is wrong with fascism, communism, etc...
People can't just have any damn fun. That's, presumably, why all the Orwell style dystopian future novels/movies has drugs that null human emotions. (Equilibrium, for example)
Today it's dog names... Tomorrow, it'll be verboten to wear a non-grey shirt, and those who do will be "radicals", "crazies", and so on.