The title thread, "Coca Cola Pauses Advertising"...I thought might mean, "Coca Cola 'Pauses' Advertising," referring to a line of advertising they had decades ago built around the slogan, "Coca Cola, The Pause That Refreshes."
That reminded me of something a friend of mine used to say. We'd be out on a farm somewhere working cattle all morning. No one wants to stop, because once you get a rhythm going and you have the cattle flowing through, stopping for anything messes that up and it takes a while to get it back. Finally, after he couldn't hold it anymore, he'd have to stop and step behind the truck to take a piss. Relieved, he'd invariably say on returning, "Man, that beats Coca Cola for The Pause That Refreshes!"