https://www.dailywire.com/news/2842...m_content=062316-news&utm_campaign=benshapiro
Ex-Obama Campaign Official: Here's How We Were Able To Mine So Much Facebook Data
They "were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side."
JEWEL SAMAD/AFP/Getty Images
ByJAMES BARRETT
March 19, 2018
Amid the media blitz over an exposé by The Guardian revealing that Cambridge Analytica hired an analytics team back in 2014 to provide profile data on around 50 million Facebook users that the Guardian suggests was used to benefit the Trump campaign (which Cambridge maintains is simply untrue), past reports and new revelations about the Obama campaign similarly mining social media data have come to light.
On Monday, the Independent Journal Review, one of the websites hardest hit by Facebook's recent newsfeed algorithm changes, highlighted a series of tweets by Carol Davidsen, former director of integration and media analytics for Obama for America, in which she explained how the campaign was able to mine Facebook's data in a way that employees for the company suggested they "wouldn’t have allowed someone else to do because they were on our side."
Davidsen began by highlighting an article about the Obama campaign's data mining project, called "Project Targus."
"Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing," she wrote. "They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side."
"I worked on all of the data integration projects at OFA," she wrote later. "This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data."
She also noted that she is "100% positive that Facebook activity recruits and staffs people that are on the other side."
Here's the series of tweets Davidsen published Sunday:
Ex-Obama Campaign Official: Here's How We Were Able To Mine So Much Facebook Data
They "were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side."
ByJAMES BARRETT
March 19, 2018
Amid the media blitz over an exposé by The Guardian revealing that Cambridge Analytica hired an analytics team back in 2014 to provide profile data on around 50 million Facebook users that the Guardian suggests was used to benefit the Trump campaign (which Cambridge maintains is simply untrue), past reports and new revelations about the Obama campaign similarly mining social media data have come to light.
On Monday, the Independent Journal Review, one of the websites hardest hit by Facebook's recent newsfeed algorithm changes, highlighted a series of tweets by Carol Davidsen, former director of integration and media analytics for Obama for America, in which she explained how the campaign was able to mine Facebook's data in a way that employees for the company suggested they "wouldn’t have allowed someone else to do because they were on our side."
Davidsen began by highlighting an article about the Obama campaign's data mining project, called "Project Targus."
"Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing," she wrote. "They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side."
"I worked on all of the data integration projects at OFA," she wrote later. "This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data."
She also noted that she is "100% positive that Facebook activity recruits and staffs people that are on the other side."
Here's the series of tweets Davidsen published Sunday:
An article written in 2012 about a project code named tärgus https://t.co/cuwy4MhkPm
— Carol Davidsen (@cld276) March 19, 2018
An example of how we used that data to append to our email lists. pic.twitter.com/VHhSukvXDY
— Carol Davidsen (@cld276) March 19, 2018
Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.
— Carol Davidsen (@cld276) March 19, 2018
They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side.
— Carol Davidsen (@cld276) March 19, 2018
I am also 100% positive that Facebook activity recruits and staffs people that are on the other side.
— Carol Davidsen (@cld276) March 19, 2018
I worked on all of the data integration projects at OFA. This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data.
— Carol Davidsen (@cld276) March 19, 2018
Here's an excerpt from the article on "Project Targus" by Time highlighted by IJR which explains the method and strategy behind the Obama campaign's "targeted sharing" effort, which the media praised highly back then, but which is now being widely portrayed as sinister when connected (even if falsely) to the Trump campaign:That’s because the more than 1 million Obama backers who signed up for the [Facebook-based app] gave the campaign permission to look at their Facebook friend lists. In an instant, the campaign had a way to see the hidden young voters. Roughly 85% of those without a listed phone number could be found in the uploaded friend lists. What’s more, Facebook offered an ideal way to reach them. “People don’t trust campaigns. They don’t even trust media organizations,” says Goff. “Who do they trust? Their friends.”
The campaign called this effort targeted sharing. And in those final weeks of the campaign, the team blitzed the supporters who had signed up for the app with requests to share specific online content with specific friends simply by clicking a button. More than 600,000 supporters followed through with more than 5 million contacts, asking their friends to register to vote, give money, vote or look at a video designed to change their mind. A geek squad in Chicago created models from vast data sets to find the best approaches for each potential voter. “We are not just sending you a banner ad,” explains Dan Wagner, the Obama campaign’s 29-year-old head of analytics, who helped oversee the project. “We are giving you relevant information from your friends.”
After the reports about Cambridge Analytica broke, Facebook's stock declined 4%, with analysts citing concerns about "systemic problems" with the company's business model. Reuters reports:Facebook Inc's shares fell more than 4 percent in premarket trading after media reports that a political consultancy that worked on President Donald Trump's campaign gained inappropriate access to data on 50 million Facebook users.
The move would knock $23.8 billion off the social network's market value of $538 billion as of Friday's close and shares in other social media companies including Twitter Inc and Snap Inc also dipped in early deals in New York.
One Wall Street analyst said the reports raised 'systemic problems' with Facebook's business model and a number said it could spur far deeper regulatory scrutiny of the platform.
