• New Contest Starting Now! This Target Haunts Me

    Tell us about the one that got away, the flier that ruined your group, the zero that drifted, the shot you still see when you close your eyes. Winner will receive a free scope!

    Join contest

New products from Swarovski for 2021!

I can see where hunters might really like the tracking assistant, but it seems really short on ballistic features unless they just don't mention the capabilities.
 
From an ROI stand point i think they could have left off all that development cost and just done a simple link to existing ballistics stuff / tools and made a higher return. but maybe a lot of people who buy the high end gear just to say they have it need help finding the animals they gut shoot.