Don’t know the details but Target Sports USA just posted a shit ton of PRIME ammo for sale. I don’t shoot it but I know a lot of you do.
Good luck!!!!
Good luck!!!!
- Thread starter Pusher591
- Start date
No 6.5 Creedmoor though 
They do have the elusive 6 creed and 6.5 saum though...
https://www.targetsportsusa.com/CSe...ode=grid&Condition=-1&SearchPartNumbersOnly=0
https://www.targetsportsusa.com/CSe...ode=grid&Condition=-1&SearchPartNumbersOnly=0
Nothing on the Prime website about an agreement with TS USA.... I wonder where this ammo came from?
I just emailed Prime to see if this was a deal they worked with them.
You know anything @Lowlight?
Edited to add, please let this be legit, because I really want that .308!
I just emailed Prime to see if this was a deal they worked with them.
You know anything @Lowlight?
Edited to add, please let this be legit, because I really want that .308!
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My guess is RUAG sold all of the ammo that was supposed to go to Prime.
That would be my assumption as well.
That sucks, if that is what happened.
Just noticed the email, as others have stated I'm hesitant to buy as I'm worried this was sold out from under prime
Just called prime and they were caught off guard by my call but said they would call me back after speaking to Jim.
If I get a call back I'll let you know what they say to me....if anything.
I want to buy some, but not if it doesn't support the guys at Prime.
Just called prime and they were caught off guard by my call but said they would call me back after speaking to Jim.
If I get a call back I'll let you know what they say to me....if anything.
I want to buy some, but not if it doesn't support the guys at Prime.
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Update:
Got a call back from Prime, RUAG is illegally selling it to Target Sport USA.
PRIME is now working on a cease and decist letter.
PRIME has never sold the 6mm CM or the 6.5 SAUM.
@Lowlight delete if this info is damaging to PRIME
Got a call back from Prime, RUAG is illegally selling it to Target Sport USA.
PRIME is now working on a cease and decist letter.
PRIME has never sold the 6mm CM or the 6.5 SAUM.
@Lowlight delete if this info is damaging to PRIME
That kinda sucks, already bought a few boxes of 22LR ammo. Now I feel like a scumbag
This seems like a bold move when you're in the middle of an active lawsuit...
As soon as I saw this, I knew what had happened. Ruag is trying to liquidate the inventory that was in the TN warehouse. Slimy pieces of shit.
RUAG continues to make themselves look bad in the American market
Somebody do a bulk phone order for all the Prime ammo they got and ship it to the following.
PRIME Ammunition
500 Rainbow Road
Suite 300
Las Vegas, NV 89107
Edit, don’t do that.
PRIME Ammunition
500 Rainbow Road
Suite 300
Las Vegas, NV 89107
Edit, don’t do that.
Everybody buy a box from the illegal sellers and have it shipped to prime, they will be restocked with their own product. Lol
Beat me by seconds
RUAG clearly had their massive legal team look into this before doing it, so they must be confident in what they're doing...
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Wow, now that just turned the scumbag factor up to 11...
I'd cancel the order. Who cares if Target Sport has to do more work. They knew EXACTLY what they were doing too.
that's the biggest scum move by TSUSA and Midsouth
From reading the legal documentation -
Prime was selling ammo fronted by Ruag with an agreement to pay Ruag a portion of the sales. For what ever reason Ruag claimed Prime defaulted, and Ruag called their entire account due. Further, Ruag insisted on up front payment for all future orders. Prime had ordered custom ammo from Ruag with their own "load recipes". Ruag insisted that Prime pay in full for their latest order "which they claim to have done". My guess is that 1. Prime missed payment intervals and 2. Ruag realized the loss of market share due to Prime's popularity. They decided to cut out the middle man and steal the custom developed loads for themselves. The'll likely sell this under the Norma brand in the future and double their profits.
In the end, Ruag contends that Prime still owes money. Since they could not collect it all from Prime they decided to sell the product. I'd wager this was allowable under their initial agreement in the event that Prime defaulted. Prime likely agreed to that, and will now be run out of business by an ammo giant.
Everyone has come out in support of Prime on this. Many going so far as to help fund legal challenges to Ruag.
Like all stories, I'm sure the truth lies somewhere in the middle. I'm sure Ruag if exploiting every loophole in their contract with Prime. And, if not expressly prohibited by the contracts, Prime will make a mint off of Ruag due to copy right/trademark infringement.
Personally, I'd like to see an independent review of the contracts.
Im kinda surprised people just immediately bought this ammunition without questioning it first.
Yup same here. Saw it and said “Nope, ain’t touching that shit”
Unfortunately, unless there is some sort of settlement that hasn’t been released, this is likely bad sign for Prime.
I’m sure their legal team would have by now filed a request asking a judge to order RUAG to not sell off their ammo (especially under the Prime label). Either this is short sighted on their legal team or it’s a bad sign of their ability to be successful in court.
I’m sure their legal team would have by now filed a request asking a judge to order RUAG to not sell off their ammo (especially under the Prime label). Either this is short sighted on their legal team or it’s a bad sign of their ability to be successful in court.
It’s in the original contract they can do what they want with the ammo if it wasn’t paid for.
The addendum 2 claim hasn’t been supported in any of the emails that I saw published. It was all negotiations, but I never saw an email published where both sides agreed.
I could have missed that published email though.
I buy a lot of ammo from Target and as soon as I got the email and saw the 6cm and SAUM ammo for sale I knew it was Primes ammo that RUAG had offloaded. I wanted a couple cases of the SAUM and 338 but couldn't bring myself to do it.
I disagree. TSUSA is not at fault. Personally, I think Prime is at fault for agreeing to a contract that allows the sale of their branded goods in the event of a default. If they did default then this all rests on Prime’s shoulders.
Jim has been very vocal about this situation, however we’ve only heard one side.
did Prime agree to that? and did they default? i don't think we're at the point that there's a clear answer there
Who knows, but from from reading the legal documents, it is clear that Ruag asserts that Prime defaulted. They got into bed with one of the largest munitions companies in the world. Companies like Ruag don't loan product for sale unless there is a back door to recoup funds for fronted ammo. Do we know? Not really, but we will find out.
Yep. it also seems that Prime's payments were to be directed to new ammo purchases, but Ruag applied it to outstanding debt. I believe this was Jim's primary point of contention.
Same
Here was my response from President of Target Sports haha
Sales Department - Target Sports USA Mon, May 20, 8:11 PM (23 hours ago)
to me
We purchased it legally with money with the intent to sell to our customers.
Whatever lawsuit is going on between Ruag and Prime that is between them and I hope that they can work it out. Nothing to do with us
Thank you,
Sam M. Delmic
PresidentTarget Sports USA 30 Fieldstone Court Cheshire, CT 06410 P: 860-426-9886 E: [email protected]
F: 888-908-0831
Fuck you Sam.
Sincerely,
Me
I received a similar response. And while I see his point, I think that exact response is how the big guy gets away with shit like this... Not my problem, I played by the rules. Now I know he's just looking out for his company, and that's exactly what he's supposed to do. But at the end of the day, right is right & wrong is wrong and sometimes ya just gotta draw a line in the sand & say, 'No more!'
Ironically, “if” Prime succeeds legally, this is probably better for them.
I’d imagine a ruling would give them the profit they would have made from the ammo plus damages.
If Prime is truly confident of their claims, money in the bank eventually.
I’d imagine a ruling would give them the profit they would have made from the ammo plus damages.
If Prime is truly confident of their claims, money in the bank eventually.
I also don’t know how their warehousing was setup, but the minute that ruag took ownership of the old stock, why didn’t prime sue ruag immediately?
At best, this is a series of very bad business decisions on Prime’s part.
I honestly hope their versions of the sorry are the facts, but there’s a lot of things that don’t add up on their part.
At best, this is a series of very bad business decisions on Prime’s part.
I honestly hope their versions of the sorry are the facts, but there’s a lot of things that don’t add up on their part.
I can’t imagine prime isn’t copyrighted and you’d think RUAG would at least repackage it.
You’d have to be an idiot to not at least contractually protect your name.
This whole situation is awkward.
You’d have to be an idiot to not at least contractually protect your name.
This whole situation is awkward.
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