Edited: noticed
@spife7980 saw the same thing I did. Good catch!!
Watched the teaser again several times and definitely uncapped elevation and windage, side parallax adjust, non-illuminated, 24x high end, guessing 6x low end, and maybe 30mm tube.
The kicker is if you watch the "coming soon" part carefully, you'll catch the big hint: first focal plane. As the "Coming Soon" in the crosshair zooms in, the reticle stays the same size in relation to the text.
Definitely an FFP either 30mm or maybe 1" tube (this is my guess) with good high end magnification. I'm sure
@Stickshift is right that they are targeting the budget FFP space with this scope. And while they don't show the objective that well in any shot, it seems like the taper is fairly normal looking toward the bell, which could put it around ~14" OAL.
Should be pretty lightweight if non-illuminated and if they offer some of the better EBR reticles, I'd actually be interested in one for rimfire or practice rifles. Hell, it could be a PST with AMG glass... ??