Narrative matters. As @Lowlight said in his latest podcast (episode 188), the narrative is not good for us right now. Guns have always been the scapegoat, but its becoming more persuasive to the masses.
Times have changed. Most people weren’t raised with guns. Most people don’t understand guns. And people don’t like things they don’t understand.
This matters because people are not rational. We are driven by our feelings and emotions. People like to understand things. It makes them feel smart and secure.
So when the left blames guns, they are creating an “off ramp” for most people. It’s the path of least resistance. It’s a lot easier to blame something you don’t understand than doing research and actually making an informed decision.
If people were all rational, we wouldn’t have to worry about it because everyone would see how stupid their argument is. But we’re not rational.
We have a cultural problem. I think about it as a branding problem. Today it’s easier to blame guns, dismiss us, and call us wackos than to do the work to really understand guns, the 2nd amendment, personal responsibility for one’s own life and safety, etc.
So how do we change that?
I think the key is getting people, particularly young people, to understand that they are responsible for their own safety and their own freedom. They are responsible for taking ownership of their own freedom. We don’t do what we do out of fear. Being trained and able to defend oneself and others is liberating. It frees you from fear.
But how do we create a narrative like that and message it?
I think the other key is going to be lowering the barrier to entry. A lack of knowledge is a huge barrier to trying something new. It takes effort, and in many cases humility, to try something new. And even more so to ask for help. And a lot of people aren’t willing to put the effort in. Despite being curious or interested.
How do we make it easier for new shooters to approach the sport, lifestyle, etc?
Times have changed. Most people weren’t raised with guns. Most people don’t understand guns. And people don’t like things they don’t understand.
This matters because people are not rational. We are driven by our feelings and emotions. People like to understand things. It makes them feel smart and secure.
So when the left blames guns, they are creating an “off ramp” for most people. It’s the path of least resistance. It’s a lot easier to blame something you don’t understand than doing research and actually making an informed decision.
If people were all rational, we wouldn’t have to worry about it because everyone would see how stupid their argument is. But we’re not rational.
We have a cultural problem. I think about it as a branding problem. Today it’s easier to blame guns, dismiss us, and call us wackos than to do the work to really understand guns, the 2nd amendment, personal responsibility for one’s own life and safety, etc.
So how do we change that?
I think the key is getting people, particularly young people, to understand that they are responsible for their own safety and their own freedom. They are responsible for taking ownership of their own freedom. We don’t do what we do out of fear. Being trained and able to defend oneself and others is liberating. It frees you from fear.
But how do we create a narrative like that and message it?
I think the other key is going to be lowering the barrier to entry. A lack of knowledge is a huge barrier to trying something new. It takes effort, and in many cases humility, to try something new. And even more so to ask for help. And a lot of people aren’t willing to put the effort in. Despite being curious or interested.
How do we make it easier for new shooters to approach the sport, lifestyle, etc?