I emailed Bushnell asking when they would have more DMR3's with the EQL reticle in stock and got a response from them the same day. Hopefully its a sign they're turning things around regarding CS.
I'm impatient and found a used one here on the hide and bought it instead. This will be my second DMR3 - I regretted selling my first one back in January. I also recently bought one of their Match Pro ED 3-18's for my "practice" gun and have been really impressed with it for the price.
I have owned most everything in the $1500-2000+ range - NF ATACR's, NX8's, Mark 5HD's, T6xi's etc, and the DMR3 has been one of my favorite scopes to get behind. I wish it wasn't, because I'm shallow and Bushnell makes ugly looking scopes (come on Bushy, the "Elite Tactical" branding looks cheesy af), and you get zero cool points for having a Bushnell on your gun, which is actually important to me. But the truth is, Bushnell makes a pretty good scope.