It's definitely discouraging to hear about the price markups. Found a recent video that shows what a stock Bronco Badlands w/ Sasquatch package can do in regards to rock crawling. The link is:
It was cool to see what a stock Bronco can do.
Here is another video that shows what the new Ford Bronco is capable of doing as well as diff. modifications available.
It's a video by people who are Jeep owners. Watch and enjoy.