Re: 10 - 40?? Really??
Well, it's ChiCom and some have complained about the Osprey's breaking. I don't own one, but I've looked through them.
In the audio world we have three divisions of quality
consumer
prosumer
professional
Everything you can buy at retail places that don't also sell $5K microphones is crap.
Audiophile stuff is actually overpriced consumer crap too. It survives on marketing to idiots. Pro's don't waste their time on that pile. Think CounterSniper.
Prosumer is where a professional can get the job done with it in a pinch. It would never be their first choice, and they would rather spend money on pro kit, but they will recommend it to people with no funds or to those learning to use the kit and aren't willing to shell out thousands. They will use cheaper parts with higher failure rates, overly small pcb's, anything to minimize price.
Pro speaks for itself.
I would say this line of scopes is visually low-end of prosumer, given what I looked through, but has turret reports of straight up consumer. The glass was clear enough in being above rubbish, but I was looking through something with like 16x. I would be surprised if this scope looks OK @ high magnification. 40x is not leaving room for sloppiness. Their illumination is halo city, and I can't imagine how bad it looks with the BDC reticle there.
You figure SuperSnipers were originally in the same consumer class in terms of branding and price and then someone saw they had good optics so they private labelled them and clamped down on any QC issues effectively enough that they are a solid prosumer recommendation, despite the original designer/manufacturer being a consumer brand. (I'm not saying the design had issues, just that the reputation now is on of ruggedness, which is atypical)
Even if whoever is making this is using good glass, I wouldn't buy any of their scopes until the reports of bad turrets are specifically addressed, followed by a lack of failure reports. I'd buy a cheap scope like that for my son anyday. If he drops and it breaks somehow, no biggie. If it can't handle big cals, no problem, but I don't want to zero the scope and then never be able to touch it again for fear of it breaking.