I think the biggest news in this thread is they aren't making any money when the cost of their product is ridiculous.
Maybe a marketing budget cut and headcount reduction is in order?
They're no more woke than Victoria's Secret with fat minority womens dancing grossly in panties and bras. In fact, I challenge you to find any advertising that isn't woke. Its like the barrier of entry to the marketing department these days, regardless of real demographics.
However, if you wait just a bit, you'll be hearing everything in Mexican real soon.