GPO Binoculars, Riflescopes and Rangefinders
We have been a fan of the quality, the design, the customer support as well as the array of offerings of GPO since Mike Jensen, former President of Zeiss USA, left Zeiss and started GPO a decade ago. They source product from China, Japan and the Philippines. Their main office is in Germany, which is where product design and quality control is done, however, none of their products are produced in Germany. By sourcing globally they keep prices down and quality up. In side by side comparisons with similar priced products from other mainstream brands I think you'd agree that the GPO offerings rate superior. I also have found that in similar quality GPO's offerings are less expensive.
From GPO's About Us page on their site:
"The sporting optics market has featured a staggering number of products, some poorly made and some of spectacular quality, sold by both unknown and well-established brands. However, over the last ten years of global production standardization and international sharing of technical expertise, the quality and optical excellence of many brands have become similar to those of premium European brands. With regard to clarity and sharpness, the difference between mid-priced and high-priced products is indistinguishable to most customers. However, the pricing difference between these categories is dramatic.
GPO was founded by optical industry senior executives who have experienced how big brands increase profitability to support their massive production infrastructures. This corporate profitability structure normally results in increased consumer pricing or decreased product feature quality. We at GPO have a unique corporate structure that allows us to build higher-quality products with better features at similar prices or similar-quality products at better prices. Our products are built to our high-quality standards in some of the largest global production facilities in the world. All of our design, engineering, and quality management is done internally in Germany.
We at GPO strive to bring you the best premium product line at the absolute best price/value ratios in the industry. We offer a powerful industry SPECTACULAR LIFETIME WARRANTY to consumers, and we publicly support select organizations that persistently fight to preserve your way of life. We will not invest in extreme infrastructures and force consumers to pay for it. We will not invest in making a product that gives you unnoticeably better performance for a disproportional increase in price. We will not mislead our customers. Our reputation from a lifetime in the sports optics industry ensures this.
When it comes to your next optical purchase, trust in GPO. You will not be disappointed.
GPO, USA is an American based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high quality premium optics for their sport. Based in Midlothian Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington and Marlin to benchmark success levels. GPO, USA works in tandem with GPO, GbmH, a German based company owned and operated by Richard Schmidt, formerly CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer and have produced optics that meet the highest specification in the products price/class segments. GPO, USA is committed to enhance the experience of outdoor enthusiasts by bringing premium product with better features at similar prices or similar quality products at better prices. The GPO, USA based company is unique in the fact that it not only creates premium sporting optics, but it offers one of the best warranty service policies and it publicly supports select organizations that protect conservation, our country and our constitutional rights."
Bottom line is if you are looking for a new Binocular, Riflescope or Rangefinder you should take a moment and consider a GPO. We feel you'll be glad that you did. Feel free to call us and pick our brains about their different offerings.
Add your GPO item to cart for special pricing on many models
We are sweetening all binocular purchases by including their GPO Binocular Harness Pro with your Binocular & Rangefinding Binocular purchase at no extra charge.
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