Same thing back in the last hypermarket. $100 brick plinking rimfire.
Businesses that have never been in the wholesale ammo space are waving cash at ammo importers and manufacturers. Observing the market and piecing things together, a particularly unscrupulous ammo maker is taking these desperate fools money and selling ammo at 20-30% higher wholesale prices. Meanwhile, said ammo markers long standing clusters are getting the run around about their purchase orders being filled. In turn, dealers are paying inflated prices from outlets they’ve never heard of before just to have ammo in stock to pair up with their firearm inventory.