In the WTF were they thinking category... I was reading that Lapua is launching a new bullet with tighter tolerances than their standard bullets with more concentricity and more uniform weights.
They will mark this new bullet WITH A LAPUA "L" ON THE HEEL OF THE BULLET. That's right... they are stamping the part of the bullet with the most impact on accuracy with their brand. They claim this won't affect accuracy, but they are selling this to people who measure brass weight to the nearest tenth of a grain, measure base to ogive length, turn necks, and sort by concentricity. I have to think that it is a step forward with the tighter tolerances and two steps back with the stamp.
This is a pretty big marketing snafu. Article is here.
They will mark this new bullet WITH A LAPUA "L" ON THE HEEL OF THE BULLET. That's right... they are stamping the part of the bullet with the most impact on accuracy with their brand. They claim this won't affect accuracy, but they are selling this to people who measure brass weight to the nearest tenth of a grain, measure base to ogive length, turn necks, and sort by concentricity. I have to think that it is a step forward with the tighter tolerances and two steps back with the stamp.
This is a pretty big marketing snafu. Article is here.