I am not sure there is a direct competitor. 4-32x is a wide range. This is a 30mm tube, and. 50mm apature. So you are getting some inherent compromises. But from a price to quality and features matrix, Yiu come who with a pretty big win.
can you get a less expensive scope? Sure. Can you Get a better performing 27-35x scope, yes. But, for many shooters, NF has nailed a market segment of high-end quality and mid-level budget.
Less money, I might look at a 25x Vortex PST. Higher quality, ATACR 7-35x, or S&B 45x.