• Quick Shot Challenge: What’s the most underrated gear you never leave home without?

    Contest ends Wednesday, join now for the chance to win free Hide merch!

    Join contest

Possibly the DUH! moment of the year...

The effect of social media is a well known one. They could have just looked up Metcalfe's Law versus wasting a ton of money

"The effect of a telecommunications network is proportional to the square of the number of connected users of the system." – Metcalfe's Law