If you think Apple is any better than Google, you've been a bit misled. Apple does just as much spying on you, selling your data and collecting up your stuff as everybody else, the difference is they are much more subtle and quiet about it & have a huge enforced culture of cult secrecy, whereas the Google folks like to brag about their latest projects etc.
Your "i" devices send back just as much data about your every move (even when turned off or the battery appears to be dead).
Apple sells their customers as products every bit as much as Google, just they have a strongly enforced code of Omerta and any customer, employee, supplier or vendor that blabs anything gets excommunicated. Strangely enough Microsoft is actually the lesser of the evils as they are still trying to play catch up & only recently launched their half baked spy OS (Win 10) that is still far behind Google and Apple and facebook in turning you into a product. Even in the Open Source world, quite a few Linux distributions by default do at least some sending of browser or search data for profit till you disable it. Then even if you have just an old flip phone, your cell phone carrier is busy selling your location data to marketers and your internet provider for your house is busy selling your traffic patterns.
For all the public show of being in competition, behind the scenes Google and Apple are in bed to the tune of over a Billion a year to make sure they both get that sweet turning you into a product thing no matter what device religion you think you are.
If you think you are safe from spying because you don't use much real data on your devices, once again you are just enjoying a false sense of security. The amount of information big corporations know about you and track you is staggering, you just don't see it. Big ad companies like Google and others actually buy up your credit card transaction records and store sales information to show who bought what after seeing what ads, sometimes with phone locations correlated, Your typing and movement styles are correlated, your location information and where your devices wind up at is correlated to most likely persons / addresses, your keystrokes on websites even if not submitted are recorded. The hardware IDs of all your devices, both mobile & fixed are inventoried and recorded anytime they connect & matched up with where they connect from. Your new iPhone face camera unlock feature now can share biometric data with other "developers" as long as they pay and agree to stay silent. Even if you go somewhere and post something from a computer you never used before in a location you have not used, your writing style, typing rhythm and language usage are easily matched up, not to mention if you visit the same set of websites etc.
This of course doesn't even start to account for the data State governments collect (Not just the USA, but China, Russia, England, Israel etc. as well).
The age of "Big Data" has made hiding very difficult as staggering amounts of data from all over the world is constantly collected and automatically correlated by both governments & corporations, matching it to individuals to build up very detailed profiles of individuals. (Yet surprisingly they never seem to actually use all this information to stop actual Muslim Terrorists who seem to always be "known to the authorities" after they do their deeds, you'd think if they actually cared, the NSA would actually make use of the pretty much near total capture rate they have on all global electric or electronic or radio communications).
