I’m curious as to the reasoning behind such a huge price premium for certain reticles (anything by Horus Vision, for example). While they are not my personal preference (a little too busy for my eyes), I understand the concept. I have also seen some incredible shooters use them very effectively, so I’m not wondering if they are worth the price premium, as they clearly are to many of you.
I’m just curious as to the pricing breakdown. Some of these reticles add $400 or so to the scope, which can be as much as a 30% price increase on some of the lower-priced optics that are available with them, so where is that expense incurred?
They are much more complex than the reticles I run, so I suppose they could be more expensive to produce (machine/tooling setup time, additional processes in glass etching, etc,)?
Or does Horus still maintain the rights to each design, and that premium is actually their business model? That would make sense, as the price premium is pretty consistent, whether it’s on a $1700 scope or a $3k+ model. If that’s the case, do other companies do this also?
I’m just curious as to the pricing breakdown. Some of these reticles add $400 or so to the scope, which can be as much as a 30% price increase on some of the lower-priced optics that are available with them, so where is that expense incurred?
They are much more complex than the reticles I run, so I suppose they could be more expensive to produce (machine/tooling setup time, additional processes in glass etching, etc,)?
Or does Horus still maintain the rights to each design, and that premium is actually their business model? That would make sense, as the price premium is pretty consistent, whether it’s on a $1700 scope or a $3k+ model. If that’s the case, do other companies do this also?