Re: US Optics vs NF
US Optics is for people who have extra money but want something different.
I myself think NF is overkill, I do have 3 NF, and don't regret the purchases, but in the big picture, I can see it was just a "Gucci" type purchase.
I think for the money, nothing beats Bushnell. Bushnell does everything a NF does... Heck, Bushnell even beats NF. For $1400 you get FFP, a Horus reticle, 34mm tube, etc.