Own home brew: 1 Part Barg's root beer, 1/2 part Miracle Grow potting soil, 1 part fairy farts,1/8 part tears of a virgin,1 part blood from a white rooster, dash of leprechaun piss, touch of cinnamon to taste.
Now on a more serious note:
Its bore cleaner for a 22 rimfire, any of it really will work fine. I use home made Ed's Red it works great but unless you need a shit ton of bore cleaner, it is overkill. Best to make a batch of Ed's and share with friends.