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Rifle Scopes Schmidt LRR reticle release date?

I wonder if etching a reticle in an optic with such a high zoom ratio is the issue . Look at
how fine the centre ( illuminated ) detail is in the LRR compared to an illuminated 5-40 March .

Here is a reticle out of a 5-40 next to a standard BIC cigarette lighter . This is an 8x zoom
design , the 45 Schmidt is 9x , and the upcoming March Genesis is 10x zoom . They are
really pushing the boundaries of laser etching technology with these designs .
A47BD62F-2331-4D78-A5B0-5636A2417D06.jpeg
 
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No doubt that it is a very challenging task. My gripe is the premature announcement. They do this all of the time. This reticle AND a new turret assembly were announced at the 2017 SHOT. I would assume that being S&B, they know the complexities well enough to be able to quantify the time it takes to make it ready for production.

If I had the same kind of estimation error in my engineering world, I would be fired.