Another Original Idea from Hornady

Cool. But, how is that better than the Lee auto prime?
IMO - No, it does not. The only feature different is the "revolving" primer feed system. The system still holds the cartridge case in a shell holder, which is susceptible to case rim thickness - lack of consistency. I had the Hornady Handheld Priming Tool that would only work with Hornady shell holders. I wonder if this one is the same.
 
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Appears Hornady is on a tare ripping everyone off.

Bullets tools what next?
Now I’m no Hornady defender….but what other bench primer are they ripping off?

And please don’t say CPS. Aside from both being square, having a handle, and mounting to a bench I don’t see it.

Cheers
 
As does the CPS. What bench primer doesn’t?
The Lee, which seats by feel (which I prefer).

The Lyman, which indexes on the bottom surface of the cartridge case, like the Forster Co-Ax on-press primer seater. If one uniforms the primer pockets then the bottom of the cartridge case becomes an excellent reference. Probably good without uniforming too.
 
Ya completely no resemblance at all just like their new Aeromatch series bullets. Are they trying to put a couple premium bullet makers out of business?

I think they are head hunting the entire industry. Who is next? Barrel manufacturer, midway .

Hornady primers and powder next?
 
I wish lee still made the app. Or was it acp? They discontinued one of them and that's the one I wanted. Only learned about them after the fact.
It's the ACP that they discontinued. It's the one I use mostly these days. The only thing I had to do with it is make a little modification so that the primer seating depth is adjustable. It's really great for consistent seating since it doesn't use the case's rim, rims having variable rim thickness, to seat the primer. It produces the most consistency over any . . . ANY other priming tool on the market.

The APP is a very similar design, but needs some modifications to work like the ACP. . . but it's doable.
 
Hodgedon imports powders from all over the world that is their main issue. Import taxes,shipping etc.
Hornady started bullying and taking market share back when Buffalo bore became popular. Their are videos on you tube with the Buffalo bore owner with him saying Steve Hornady called him and told him he was going to produce big game bullets and African game rounds and buffalo bore had an agreement with linebough but Hornady didn’t care he just offered linebough more money and tried to put Buffalo bore out of business. Just like buying Chinese made goods the person who can make it cheaper usually wins.
 
I believe they are after Sierra and Berger bullet companies at the moment.

If there isn't competition there won't be innovation, money allotted for r&d will be raided for executive bonuses and they will allow manufacturing to rot .

They will be stripped of every penny then the locusts will move on.

Do you people not remember the primer, powder and brass shortages? Instead of scaling production up all the companies fed the mic, took profits and let us rot. All of them.

They didn't put anything into building up for the future they just strip mined the profit and will run off like locusts to strip something else.
 
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I believe they are after Sierra and Berger bullet companies at the moment.

If there isn't competition there won't be innovation, money allotted for r&d will be raided for executive bonuses and they will allow manufacturing to rot .

They will be stripped of every penny then the locusts will move on.

Do you people not remember the primer, powder and brass shortages? Instead of scaling production up all the companies fed the mic, took profits and let us rot. All of them.

They didn't put anything into building up for the future they just strip mined the profit and will run off like locusts to strip something else.
Are you telling me primers are not suppose to cost 125 per thousand and powder isn't 500 per 8lb jug? :ROFLMAO:
 
It's not just the price.

It's the fact that they took huge mic contracts, left the sportsmen in the dust, pocketed insane profits and didn't spend any for expansion.

Greedy left wing short sighted shits.

It will all happen soon again.
That's not how America is supposed to work.

And let's toss out a premprive kiss my 🫏 to any MBA holders that try and defend the dirt bags responsible.
 
Long long time ago, a old reloader once told me that reloaders are last on the list of priorities for these big companies. We will be first ones they screw over. I only buy when it cheap and wait it out until the prices goes back down. Still working on my 80 dollar per 5K stash of primers, pre 44 days. Have switched buying new powders from VV since Hodgdon fucked everyone over in the last couple of years.
 
patent something and be willing to pay to protect it
For the most part patenting a thing (object or process) will prevent infringement from Western companies, as they can be successfully sued and are concerned about reputational damage.

Chinese companies are another matter. They effectively can't be sued and don't give a hoot about reputation. I have two patents, unused because people who know say I'll have six months to make enough money to block the knockoffs.

But the upshot is I agree with you.
Are they trying to put a couple premium bullet makers out of business?
Hornady can only succeed in this strategy by producing an equivalent or superior product at a lower price—one that consumers perceive as better value.

If they achieve that, it's a win for consumers (though not for boutique bullet makers). If not, they've squandered significant resources.

I haven't tested Aeromatch bullets myself, but internet reports indicate they exhibit less consistency than Berger bullets, particularly in weight and ogive-to-base measurements.
 
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Hodgedon imports powders from all over the world that is their main issue. Import taxes,shipping etc.
Hornady started bullying and taking market share back when Buffalo bore became popular. Their are videos on you tube with the Buffalo bore owner with him saying Steve Hornady called him and told him he was going to produce big game bullets and African game rounds and buffalo bore had an agreement with linebough but Hornady didn’t care he just offered linebough more money and tried to put Buffalo bore out of business. Just like buying Chinese made goods the person who can make it cheaper usually wins.
Steve Hornady is a grade A ass. He must have forced his tone deaf video past his marketing team when he essentially mocked his peon customers over that dire components shortage a few years back. He was making a killing via aging equipment and said there would be no investment in better capacity. Meanwhile companies such as Barnes reinvested the windfall into not only higher production but also improved QC. (I knew the machine OEM for Barnes)
 
I haven't tested Aeromatch bullets myself, but internet reports indicate they exhibit less consistency than Berger bullets, particularly in weight and ogive-to-base measurements.

So I did my own QC on lot #24573
Length 2.330 +.0030 -.0020
Bto 1.5900 + 0.0015 -0.0000
Weight 105.1 through 105.2

Sample size 100ea. Aeromatch 6mm 105
Price half of the Berger bullet.

I use calibration blocks and check weights.

Of course they don't have Berger 's hybrid ogive, they have a blended ogive instead.

Edit : they are flooding the market it appears.
 
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Some people spend the majority of their time looking for somthing to cry about.

It's a priming tool. Ya, it's similar to other prining tools because it's a priming tool. There are only so many ways that make sense to arrange things.
Mechanically its not really ripping anything off. What am I missing here...? I don't see any blatant rip-offs of an existing design.

They just cherrypicked existing ideas and did a mix-n-match product.
I agree but saying so seemed to be the source of humor for a few in this thread.

Bench primer….its bolted to a bench and has a post to seat the primer….all of them to my limited knowledge.

The only true discriminator among them, to my view, is whether it indicates from the case base or the top in which case rim thickness variation will fuck up a person’s OCD. 😜🤣

And yes, this is said broadly and sure many will come up with exceptions that I’m not thinking about at 11 pm. lol
 
They seem to be able to make better knockoffs than original product. My brother gave me 100 of the 175 temu smk to try. Causes me great pain to say it, but I think hornady builds a better smk than Sierra.
They can build a better bullet than the knock off smk's.

I got hold of some of the knock off smk's that were sold to me as Sierra second's . I won't be doing business with that company anymore since they're liars, not a single bullet more.

They were so bad I'm not wasting powder on them, trash 🗑️.

I have had problems with Hornady bullets like their inexpensive 223 bullets, blatantly those suck, measure some for yourself.

As far as making better than Sierra or Berger, I doubt it and Hornady didn't make that claim (wise move). I believe it was implied you (not me) lol couldn't shoot the difference and could use your privios load data.

I'm ordering some more Aeromatch in 223 to QC and test against some Sierra 69g I have.

That will be a good test . I want an honest 500 yard load for my 20" DMR.