Well I definitely am not a scope retailer, but I do own a 4-16 ATACR and a Mark 5 3.6-18 and have both on hunting rifles. And from a real world perspective, in my opinion, for hunting I definitely prefer the Leupold. I agree the the reticle is less than to be desired, (the TMR vs the Mil-C), but the scope is easier to get behind quickly, and the eye relief is amazing on the Leupold. Glass is great on both, but I’ve hunted with both several times and the Leupold is just a much easier scope for me to hunt with. I have mine on a 6.5 PRC and think it’s perfect for that rifle. The ATACR is a tank, and is a favorite on some plinking rifles I own, and even have one on my Vudoo. But just not my favorite for hunting. But I do agree with ironoperator87, the Mil-C is a fantastic reticle. Just my 2 cents. Not worth much, but there ya go.