

In describing his various cons, Barnum would often lay out the deceits in his autobiographies. What set Barnum apart was that he often let the public in on his various cons; in one example, he wrote about how he passed off a fish stitched to a monkey and covered in papier mâchéas as the famous ‘Fiji Mermaid.’ Knowing how the magician of advertising worked backstage provided even more entertainment for those in the know.”
https://daily.jstor.org/how-p-t-barnum-gave-the-public-what-it-wanted/
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