In most cases, certainly in most I've witnessed, I'd say that would be judgement."You keep it up, you will spend eternity in hell."
Judgement?
Or love?
Penn Gillette equated not telling someone about the gospel, to being the ultimate in hate. And he is a self described atheist.
I heard a wise pastor say "You can use the gospel like a scalpel, or an axe." paraphrased
I always try to keep that in mind. And how would I hope I'd be treated if the roles were reversed.
And speak the Truth, in love.