I have the Vortex Fury 5000AB model. I got to compare it (on the side of a mountain) with one of the newer SIG laser / ballistic binos...don't remember the exact model number and some older Swaros range finding only binoculars.
We (the SIG's owner) both agreed that the glass on the Vortex was much nicer; clearer and better color, much better for looking for game animals in the field. The SIGs were darker, bluish tinted, and seemed much less clear. Not good for looking for animals. My boss has some older Swarovski binoculars and the glass is much better than the Fury's, as is to be expected. I don't know if it was 3x the cost better though.
The SIG's laser was much more powerful, no comparison. He had it set on half power and we were still ranging things farther away with the SIG. But, how far do you really need to range things??? The Fury's had no problem ranging trees at 1800-2000 yards. The Swaro's laser worked great, but not any noticeably better than the Fury and maybe not as well...
The SIG has all their data on one screen; e.g. no switching between two screens like the Fury, and the SIG seemed to be faster. We really liked that. The SIG could store a whole lot more rifle profiles, but that seemed overkill and potentially confusing in field use.
I am happy with the Fury's for looking for game animals AND shooting. On another day, I was able to spot elk at about 3 miles away with the Fury's. I could even tell there were antlers when light and profile was just right... If it is purely for shooting, and at really long range, you might want the SIG. I just wish all the data was on one screen, and it didn't take 15 seconds to disappear.