Re: scope ffp or sfp?
Shooting off of your rest, then likely yes, a higher power would be best. Maybe not the highest power, but that depends on your target, conditions such as mirage, etc. The real goal is to aim at the same point for each and every shot. If you're still getting drift, then look at the load, your trigger squeeze, the rifle itself, or many other conditions could be in play.
As for zero distance, start at 100. There will be virtually no wind effect at that range. Then you can use your elevation to adjust from there.