Well I can’t really. I’m not an aficionado or a pro coffee drinker or brewer. For me it just has the best overall taste for me. It’s not acidic and doesn’t tear my gut up. I’ve drank some shit coffee in my day and they if I can make it with the shit water we have in the airplanes and it tastes good I’m good with it. Even their instant one is pretty decent. I am by no means stating a fact but my opinion. Your mileage may vary.