Re: Euro exchange rate in our favor?
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: HOGGHEAD</div><div class="ubbcode-body">It did not take them long to raise their prices when the dollar dropped against the Euro. However it will probably take a longer period of time for the prices to go down since the dollar is regaining value. I do not think it will go to parity, but it might. But remember when the Euro first started, 1 euro was worth less than 1 US dollar. I am going to be in the market for a new scope this Dec. or Jan. So I hope the price does go down. This should also lower the prices on all the other scopes. But then Leupold has already taken one price decrease this year already. Tom. </div></div>
Granted, I don't know historical S&B prices, but the Euro has had a 100% swing (from like .70 to over 1.5), and I doubt you saw that reflected in prices (it would be an indicator of something really being wrong). The reason you see prices increase is because the cost of manufacturer rises. It has to happen immediately or they will go out of business with any demand fluctuation. Now, when their currency weakens relative to us, they can keep prices the same because we have the same 1K sitting in the bank, or they can lower them if once the market catches up and they can't sell at that price because someone else is competing for position.