Click bait is when you click a link to a story and their are a lot of ads with only a paragraph of the story then to read another paragraph you have to find and click next leading you to more ads and another paragraph---ad infinitum.
https://en.wikipedia.org/wiki/Celebrity_branding According to wiki Celebrity Branding is like an endorsement, and the Celebrity consents and is often paid. I'm pretty sure Fuckerbergs wife is not hawking snake oil.