What most don't understand about "heat from peppers" and some can't due to one reason or another, is that peppers have a lot of flavor. When your mouth is 'acclimated' to the "heat feeling" then you can actually taste the different pepper flavors. And there are a lot of them. Not unlike the many different flavors of ice-cream. Except all ice-cream is cold/freezing. (not freeze-dried,,, that's a different story)
The various flavors, and the varying 'strengths' of said flavors actually DO add a lot to the dishes, when done properly. Alas, most people don't ever get to appreciate that, simply because all they are detecting is "it burns....!"
As with pretty much everything else in life, there truly is SO MUCH MORE to the story than just the cover. One needs to take the time to actually read the book in order to know what the story is about.
That is part of the reason why it takes me over a year to make my hot-sauce. Simply because, it isn't just 'bottled flame'.
Compare this, with the analogy of "The owning of a Sears-Roebuck rifle does NOT a sniper make."
Now, all the sudden,,,, there's a lightbulb going on in some peoples heads, right? Heat race is one thing, flavor is another. Which discussion would you like to have? Rapid-fire is one thing, precision is another. Which discu..........