This idea of a starting price for an auction, is not a new one. It is very common, so common if fact, I would call it normal. You don't win at any auction just because you bid the starting amount. You win an auction because no one bids higher than you, that is how an auction works.
You could set a staring bid at .01 and a reserve at 2k if you want. Seems putting the least you will take as starting bid, helps buyers sort prices more easily and not waste their time bidding on something the seller wants more for than they are willing to pay.