Re: Is Unertl Optics Co. still in existence?
Gentlemen, Let me clear up some inaccurate or most likely a lot of bogus
information out there regarding the Unertl Optical Company and make clear some
facts about the rifle scopes themselves. I have the authority to discuss the
intimate details of this since I AM the last John Unertl that worked at the
company you are referring to.
My grandparents started the company, my parents worked at the company, I worked
at the company. All of the personalities involved here were strong
personalities in their own right. Each conmtrbuted to, and detracted from the
business. I don't plan on writing a book here so I will condense this
discussion to it's bare bones form. My grandmother being a comapny founder was
quite reluctant to leave the company even though she was getting up in years.
This gradually built a resentment within my father and their relationship began
to fall apart. My father John Unertl Jr., was a brilliant engineer, but frankly
didn't care much at all about 'marketing', relegating this to mostly bullshit.
He also had quite an abrasive side and could alienate people fairly easily. I
was schooled as a mechanical engineer because that was what was expected. Going
into the late '70's several issues were at play. Family discord for one.
Secondly I could see that my father was not doing the necessary training and improvement for future development and expansion. I elected to resign at that point and move on. I took a job with Leitz, a well known optical instrument company. We used Leitz autocollimators and related equipment in our optical testing. Ultimately I became a Division President for that organization.
When my father died, my mother (who did not have a clue about the technology
here) asked if I was interested in coming back to run the company. When I went
back, I saw the company in the shape I figured it would be in. Not much had
changed. It would have needed a small fortune to bring it up to speed. I had
neither the time, inclination, and didn't want to make the financial
committment. I already had another business. I must say it was a sad moment. My
heart strings pulled, but the realities of the situation were compelling. I
suggested to my mother to pursue other alternatives.
Enter Rocky Green. My understanding is that he had two different involvements in
the company. One as a liason to an initial group of buyers. They couldn't handle
the project, so the second time around he was a principle. I met Rocky one time
when he came to visit me with the 1911's. At that point I knew they were not
going to make it building scopes. I fear that anybody who wasn't involved
directly with the company couldn't know the painstaking manufacture and care
that went into building them. They were assembled, taken down, re-assembled,,
numerous times. Hand fit parts meticulously assembled by true artisans. I can
only assume the guys that bought the company just figured to buy some drawings,
program a CNC machine, stamp it Unertl & watch the money roll in. Sorry, didn't
work that way. I'm not sure if any of you out there were aware we made very
sophisticated optical/mechanical instrumentation, optics for military jet
gunsights, fire control optics (military stuff, not firemen) and wind tunnel
instrumentation. Unertl Optical was far from operating out of a barn. We made
the money with the high end optics, not making scopes. The scopes were that
labor of love because that's how the company started. The scopes had the
benefit of this financing. I fear the other guys missed this key ingredient.
The Unertl employees were true atrisans that made these rifle scopes. I doubt you can find guys like this any more with this kind of skill and dedication. The marine corps sniper scope was the last offering that my father made for Rocky Green when he was still in the service. At that point our old guys started dying off, and with them closed a page in the anals of the shooting industry.
I still have the opportunity to get together with the few remaing
company people. They have all played an important part in my life and I hold
special reverence to each and every one of them. They are truly the last of a
breed.
Enjoy those scopes, I would have no reservation saying they are STILL probably
the best scopes out there.
John Robert Unertl