It isn't hard Mudball. What is difficult, is the attitude I've gotten on the phone and email.
(1)Your good experience, while advantageous for you, does not signify when compared to bad service examples. You had good luck. Excellent for you, but not relevant.
(2) If you ask a technical question that they aren't ready to answer, they talk like they never listened. Or if you email the question, it goes in the bit bucket. Kody from SWFA is a good example of ignoring email.
(3) I called SWFA about a scope March 11th, and the attitude I got from the young man and how he told a customer they were out of stock was instrumental in convincing me to choose another scope manufacturer.
(4) I got better phone customer service and better over the phone attitude from a young guy at a PAWN SHOP in Vegas (no, not that one!) than SWFA. The pawn shop employee dug out the information I wanted and even weighed and measured the scope for me. OTOH, Kody at SWFA gets bored answering an email.
(5) I am in IT, and my g/f works in IT for a firm that does product fulfillment for some big corporations. I can tell you with absolute certainty that it is ESSENTIAL to link inventory to a web store. Not doing so is so 'last century' that it is INEXCUSABLE.