In the late 90’s while working at GD in C4I, we had a Sales and Marketing Dept, and a separate Business Development department with separate functions.
Soon an inspirational leader / newly retired 2 star comes in to take over everything customer facing who said to “just combine the 2”. We did.
For about a couple of weeks, I and about 20 others were in GD’s “BDS&M” department. We all loved it as it was a great ice breaker when talking to customers, coworkers and even some competitors, most thought it was great (and one moderately nice looking admin asked if she could join BDS&M because she had ‘experience’).
We were rolling on the floor with boosted morale.
Then a customer let our leader know what the alternative acronym was, He asked why we didn’t tell him, nobody said a thing.
Oh well it was great while it lasted.
Yep true story.
