Re: .280 Rem/ 7mm Express Rem, where is the luv?
It's called marketing. As a kid I used to love going into the gun store and hear the stories/lies/bs told time after time. But, when you actually compare side by side the reasons behind what was said, it just don't add up.
The 7mm caliber has been proving itself now for over 110 years. Yet, I still hear "metric", "made in Europe" "made in Japan", "not made in the USA" ...so it can't be any good. It has always had a great bullet selection. But, I think the biggest reason is that everyone will always gravitate to what the military has. For the longest time, the 30-06 was king. Even though there were many cartridges that offered superior ballistics. Then the .308 came along. It was an instant hit. Because it was .30 cal. You can always see when a .30 cal is introduced it will outsell it's closest counterparts of .358, .338, .325, 7mm, .264, and .257, at least 2-1. Nevermind that to get the same bullet profile and construction as the smaller calibers, you have to jump to over 200 gr. And of course, you have to really want to shoot heavy to go with the bigger calibers.
That's why 7mm don't get no luv. Because company marketers have found it's a lot easier to push something that sells rather than the best product.