Re: 2.5-10x32 nxs Good scope for size, weight and $?
It looks like they have a few contracts in the pipe already, guess the military isn't as price sensitive as you think... Unfortunately we can only see items issued for public bid, there are more in the works and will be even more when fallout funding starts coming available early summer--this type of optic is a big wishlist item. Remember this optic wasn't available prior to the budget build for FY11, so it is "extra" funds buying the scopes listed in the contracts below. FY12 there will be budgeted money for these upgrades.
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Also, remember the Marine Corp just put S&B 3-12 PMII's on their sniper system. And the Army just contracted for the new Mark 4's on their sniper system.
Again I'm not bashing the Nightforce 2.5-10--it's a good optic, but companies are innovating to meet the demands of the military and WE will eventually win because of it. Look at NV and Thermal optics, a few years ago they were priced incredibly high so that military contracts would pay the R&D costs. Today they are priced much better (still out of the reach of most) because they can meet external demand without scaling, and because the military contracts are fulfilled and initial investments re-paid.
One additional thought: The S&B may be an awesome scope for the money when it comes out, but it doesn't exist yet--so Leupld has the first mover advantage. Also, the name aversion for Leupold isn't as bad in the military as it is on some discussion forums, in fact it is preferred by some. So I don't think assuming that S&B will automatically have pull as a preferred brand is necessarily a reality.