Movie Theater Free tix to advanced screenings of "Lone Survivor" while they last...

[truth]

Universal Pictures Ticketing

 

[Sako man]

Oh nice! A month ahead of release..

 

[JayCarver]

Wish I lived in the US just so I could see this movie a little bit sooner, if they keep the story line of the book it should be a classic!

 

[bigfug]

dang, Oklahoma City is sold out.

 

[KillShot]

Hell yeah! I just got my two tickets for Tulsa. Thanks for the heads up!

 

[LanceS4803]

Every city is sold out now.

 

[truth]

Every city is sold out now.

Shocking. I can't believe free tix being offered to the public didn't last 26+ hours.

 

[leadbullet]

Damn. Late as usual

 

[Dogtown]

Usually with test audiences they have folks canvas major theaters in cities asking random people if they want to see an advanced screening of a "Mark Walberg movie" instead of a specific movie title, which is a way to pique their interest but still keep their samples as random as possible. And normally they do this about 8-12 weeks before the film hits theaters because they're interested in gauging how the public will react to certain things. Often it just confirms their decisions in the edit bay but sometimes it can lead to pretty profound changes.

In this case, what they're doing is different. The film is done; in fact they're busy printing the reels, so with public screenings around the country, they're trying to create public buzz. And by calling it out by title, they're trying to draw in people who are interested in this specific film, often the type of people who would line up on opening night. I suspect the studio is pretty confident that the film will do well, but wants to hedges it's bets a bit by expecting the excited people will tell all their friends to go see it.