I recently went from buying ground coffee to whole bean and grinding my own. I found a nice dark roast at Trader Joe's that I like. Now I grind my own beans right before I brew, and the taste is so much better since the naturals oils don't evaporate. I'm not using any complex brewing process either. I simply use the KitchenAid grinder I have with the Mr Coffee drip coffeemaker, but I grind immediately before I brew it up. The coffee is easily twice as good. Hard to beat a sunny Sunday morning, a good cup of coffee, a nice Padron cigar, reading The Economist, and throwing the ball for my dog.