What do ya mean you don't want to be a gear whore? Thats the whole reason we are all here!!!!
SO many great options out there right now.... You really need to pick use and features and go from there. I've got a lot of different ones and they all do their own thing, but they don't all fit the same body types. The Xylo is pretty amazing and more functional than it looks, and I'm actually really digging the Magpul Pro as well from an adjustability standpoint. I don't want to be hindered in extreme temps either hot or cold so I prefer something with polymer where I interface.
If you are strictly looking at the competition side of things the top shooters are running what they are for a reason.